Our Tracking & Reporting (Google Analytics) service provides comprehensive setup and optimization of Google Analytics for your website. Whether you have a microsite, a brochure website, or a full-fledged e-commerce platform, our service ensures that all critical user interactions are tracked and reported accurately. This includes event tracking, purchases, and other significant user events. The service also includes the generation of detailed regular reports, offering insights into your website’s performance and user behavior.
The Tracking & Reporting (Google Analytics) service includes:
- Setup: Initial setup of Google Analytics on your website, tailored to your specific needs and goals.
- Optimization: Ongoing optimization to ensure accurate tracking of all relevant user interactions.
- Event Tracking: Implementation of event tracking for user actions such as clicks, form submissions, and video plays.
- E-Commerce Tracking: Specialized tracking for e-commerce websites, including purchase tracking, product views, and checkout processes.
- Reporting: Regular performance reports that provide detailed insights into user behavior, site performance, and conversion metrics.
- Customization: Customizable tracking and reporting based on your unique business requirements.
Examples of Use:
- Microsites: Track user interactions such as page views, clicks on calls to action, and form submissions.
- Brochure Websites: Monitor user engagement with content, track downloads of resources, and measure contact form submissions.
- E-Commerce Sites: Track product views, add-to-cart actions, purchases, and checkout processes to understand user behavior and optimize sales funnels.
- Event Tracking: Implement tracking for specific user actions such as video plays and external link clicks.
- Goal Conversion Tracking: Measure the effectiveness of marketing campaigns by tracking conversions related to specific goals such as newsletter sign-ups, account creations, or trial sign-ups.
