Branding

Identity Standards

Our Identity Standards service delivers a streamlined PDF document, ranging from 10 to 15 pages, that covers the essential elements of your brand’s identity. This concise guide ensures that your brand remains consistent and professional across all platforms. It includes guidelines for proper logo usage, a defined color palette, and specified fonts to maintain a cohesive brand image.

The Identity Standards document includes:

  • Logo Usage: Clear guidelines on proper logo placement, sizing, and variations to ensure consistent representation.
  • Color Palette: A defined set of colors with HEX and RGB codes for accurate and consistent use across all media.
  • Fonts: Specifications for primary and secondary typefaces with usage instructions to maintain a unified brand look.

For a more comprehensive approach, consider our Brand Guidelines service, which includes additional elements like core values, tone of voice, and customer personas. If your brand needs a fresh look, our Logo Design service can help rejuvenate your brand identity.

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