Google Ads Conversion Setup

Online Advertising

Google Ads Conversion Setup

Our Google Ads Conversion Setup service is designed to help businesses, whether just starting or already using Google Ads, ensure that their conversion tracking is accurate and reliable. This one-time service includes the setup of three standard e-commerce events (such as add to cart, begin checkout, purchase) or three custom conversion events tailored to your business needs. By implementing enhanced conversions, we improve attribution accuracy, ensuring that every customer interaction is properly captured and reported. The service also includes sending new customer and cart data to Google Ads, implementing remarketing tracking for e-commerce stores, and enabling data-driven attribution to optimize your ad performance.

The Google Ads Conversion Setup service includes:

  • Event Setup: Configuration of 3 standard e-commerce events (add to cart, begin checkout, purchase) or 3 custom conversion events specific to your business.
  • Enhanced Conversions: Implementation of enhanced conversions for more accurate attribution, ensuring that Google Ads can better track and credit the right actions.
  • Data Integration: Sending new customer data and cart data to Google Ads for more targeted remarketing and improved campaign performance.
  • Remarketing Tracking: Implementation of remarketing tracking for e-commerce stores, allowing you to re-engage customers who have shown interest but haven’t completed a purchase.
  • Data-Driven Attribution: Enabling data-driven attribution to help you understand which touchpoints contribute most to conversions and optimize accordingly.

Examples of Use:

  • New E-commerce Stores: Set up accurate conversion tracking from the start to ensure your Google Ads campaigns are properly optimized.
  • Established Businesses: Improve the accuracy of your conversion tracking and attribution to gain deeper insights into your customer journey and ad performance.
  • Custom Event Tracking: Tailor conversion tracking to your specific business needs by configuring custom events that matter most to your goals.

To maximize the benefits of this service, consider pairing it with our Google Ad Account Management service for ongoing optimization of your campaigns. Additionally, our Tracking & Reporting (Google Analytics) service can provide further insights into your customer behavior and ad effectiveness.

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