Your brand is more than just a logo—it’s your promise to your customers. Our Brand Strategy service provides small to medium-sized businesses with the foundational tools and insights needed to build a cohesive and impactful brand. This service is perfect for startups or businesses seeking a clear brand positioning and identity without extensive customisation.
The Brand Strategy service includes:
- Company Overview: A summary of your organisation’s size, services, business type, industry, stage of development, and key goals. This information establishes the context for creating a strategy that aligns with your business’s specific needs and objectives.
- Brand Audit Summary: A streamlined evaluation of your current brand landscape, including strengths, weaknesses, and perception based on a simple questionnaire and stakeholder interviews.
- Competitive Snapshot: An overview of up to three competitors, analysing their branding strategies, positioning, and differentiators to uncover opportunities for your brand.
- Customer Profiles: Development of up to three detailed customer profiles, including motivations, preferences, and decision-making insights, to guide your branding and marketing.
- Brand Positioning Statement: A clear definition of your brand’s unique value proposition and differentiation to anchor your marketing efforts.
- Brand Identity Proposal: Two distinct brand concepts that bring your strategy to life, showcasing colours, fonts, messaging, imagery, and iconography. Each concept demonstrates how these elements work together cohesively through practical applications, such as sample assets for digital, print, or out-of-home media tailored to your brand’s needs.
Examples of Use:
- Startups establishing their brand identity and audience targeting.
- Growing businesses refining their market positioning and customer profiles.
- Companies looking to understand how their brand compares to competitors and identify differentiation opportunities.
