Our Advertising Server-Side Tracking Configuration service offers a cutting-edge solution to improve the accuracy and effectiveness of your digital marketing efforts. By shifting tracking operations from the client side to the server, this service enhances security, data reliability, and user privacy. Ideal for e-commerce and businesses that demand precise tracking, server-side tracking allows you to optimize your campaigns, often resulting in up to 30% more conversions and revenue. This approach not only strengthens your website’s resistance to ad blockers but also ensures that your marketing dollars are working harder for you.
Setup process: We begin by reviewing and optimizing your current Google Tag Manager (GTM) web container and dataLayer setup. From there, we create a new GTM container specifically designed for server-side tracking and set up a dedicated subdomain to host this configuration. The right hosting choice is crucial for maintaining top-tier performance and reliability. Our team then adds all necessary custom tags to capture critical tracking data, followed by thorough testing to ensure everything is functioning perfectly. After verification, we deploy the configuration live and provide daily oversight (0.5 hours per day) for the next 20 days to guarantee optimal performance.
